GOODWIN Generated Mission America

50 marathons.
50 states. 24 days.
William Goodge is attempting to become the fastest person ever to run a marathon in all 50 U.S. states. Chasing a world record. Pushing the limits of human endurance. Carrying the memory of his mother, Amanda, through every mile.

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MISSION CLOCK

Countdown to race day

October 9, 2026 · Honolulu

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24 days later: Marathon #50. New York City.

FIELD NOTES

The stuff Strava doesn't tell you.

INSIDE GGMA

How do you run 50 marathons in 24 days?

Goodge, known by some as the fastest man to run across Australia, crossed the country on foot in just over 35 days (2,361 miles). He has also run from Los Angeles to New York in 55 days (3,011 miles), and spent the last decade engineering a body and mind capable of what most consider biologically impossible.

He runs in memory of his mother, Amanda, who died of non-Hodgkin's lymphoma in 2018. Every project he takes on is a fundraiser. Every mile is a tribute.

Goodwin Generated Mission America is the first chapter of the Goodwin Endurance Series — an ultra-endurance platform built around athletes attempting things history hasn't seen yet.

The Goodwin Company backs people willing to push beyond what most consider possible. William Goodge was chosen to kick off the series because he doesn't talk about limits. He runs through them.

Mission America brings those two ideas together: an athlete built for extreme endurance and a company built to solve the operational challenges required to make an attempt of this scale possible.

The Founder of Goodwin and Will Goodge went on a run and talked about what challenge Will was looking to take on next. Will's dream was to set a world record by running 50 marathons in 50 states in the quickest time ever. Goodwin's Founder joked that he had access to "time machines" — airplanes — and a dream started to turn into a plan.

Every run will have an option for outside participants to join in this historic achievement by running the first 5K of the marathon with Will. Since he is running in every state, there is a good chance he will be running close to you, and this is the perfect time to be part of a world record and run with William Goodge.

Whether you want to sign up as an entire run club or as an individual, use the Run With Will signup to register your interest.

Goodge will be eating and sleeping on the go — in the RV and wherever the schedule allows. Team members are providing nutrition and hydration protocols for every run, along with a regimented rest and sleep schedule.

Goodwin Generated Mission America runs on precision. The Goodwin Company provides the aerial transport, support fleet, and operational intelligence that make 50 marathons in 24 days physically possible.

The same exacting standards Goodwin applies to flight are applied to human performance. The Goodwin Company coordinates the entire route, including private-aviation rotations, commercial airlines, and RV transfers.

IMPACT

Every Mile
Has a Reason

Will Goodge running on a mountain road

Will began running after losing his mother, Amanda, to cancer in 2018. What started as a way to honor her memory has grown into something much bigger.

RUN WITH WILL

Want to be part of a world record attempt?

Run a few miles. Bring your run club. Show up and make some noise.